Home From the CES in Las Vegas…. Ergonomics Done Right®

Written by: Kent Hatcher on January 13th, 2010

In honor of the North American International Auto Show starting this weekend in Detroit, we are fired up on all things auto.This week from the Consumer Electronics Show in Las Vegas…..

“Alan Mulally, Ford’s chief executive, said the company
will produce a range of vehicles which can read motorist's twitter messages to
them as they drive down the street….

“Doug VanDagens, Ford's global director of connected
services, said people currently read Twitter feeds while they are driving
anyway, and the new system would increase road safety by enabling motorists to
keep both hands on the wheel.”

Mulally
said that Ford is learning to think and act like an electronics company. The
point was further made by having Microsoft's Steve Ballmer talk about working
with Ford on Sync stating Microsoft and Ford have a shared vision of making the
car a connected environment.

Oh
boy. Simple like Vista in my car…How safe is this? 

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One response to “From the CES in Las Vegas….”

  1. Kevin Perdeaux says:

    I find this “Twitter-Cabin” idea interesting considering the recent research indicating the safety concerns related to hands-free devices while driving and driver distraction. http://www.ergoweb.com/news/detail.cfm?id=2364
    I would hope Ford’s and Microsoft’s Human Factors Departments are aware of this? Sounds like the Transportation Ministry will have some more red flags to monitor.

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